Local SEO & AI Visibility Tool
CounselRank ranks you high across Google Maps, Google, and AI search, all at a fraction of an agency's fee.
No commitment. No credit card.
Transparent SEO for where people find your services
Why CounselRank
So CounselRank steps in to help you sign better cases.
You pay a premium $3,000 - 5,000 monthly retainer for junior account managers, inactionable monthly vanity metrics reports and a big name.
CounselRank competitor analysis, content generation and GBP at a fraction of an agency fee. Raw output, no overhead starting at $749/month.
Most legal marketing agencies paywall your content behind a 12-month contract. Leaving is starting from zero.
CounselRank offers monthly plans where every data point and piece of content is owned by you. If you decide to move on, we won't hold your practice hostage.
It can't tell California's pre-approval and testimonial restrictions from Texas's disclaimer requirements. GenAI may use occasional "best," "expert," "guaranteed results" — and trigger a bar complaint or disciplinary inquiry.
Multi-layer bar regulation is applied to every piece of content you make with CounselRank. You review and approve everything before publication.
Google AI Overviews lead clients to lawyers and law firms. If your website and content are not AI-fit, you will not show up.
CounselRank optimizes your online presence for traditional search and AI discovery. We structure your content, citations, and authority signals so that when AI recommends a lawyer in your area, it recommends you.
8+
blogs
Content machine on autopilot with humans in the loop
50
States
USA-wide compliance backed in
4
LLMs
Your website is discoverable on AI
24
hours
Actionable roadmaps in a day
How CounselRank Works
No technical skill needed
Link your website and Google Business profile.
5 MINUTES
The platform scans your practice areas, geography and competition. You see where you're losing visibility and why.
5 MINUTES
CounselRank optimizes your site with bar-compliant content and updates your Google Business profile on autopilot. You review everything before it goes live.
5 MINUTES
Your local market changes weekly. The platform monitors continuously and adjusts your strategy — you track everything in a real-time dashboard.
10 MINUTES
AI Search Optimization
AI search isn't coming — it's here. When someone asks ChatGPT "best personal injury lawyer in Austin" or Google AI Overviews summarizes local options, your firm is either in that answer or it isn't.
40%+ of legal searches now trigger AI-generated responses in Google
ChatGPT and Perplexity are becoming go-to tools for finding local professionals
AI doesn't just list websites — it recommends specific firms based on authority, reviews, and content structure
Traditional SEO alone isn't enough anymore. One platform. One subscription. Full visibility across Google Search, Maps, AI Overviews, ChatGPT, and Perplexity.
See How AI Search Sees Your Firm"Who are the best personal injury lawyers in Austin, TX?"
Based on reviews, expertise, and local reputation, here are top-rated personal injury attorneys in Austin:
Smith & Associates Your Firm
Highly rated for car accident and workplace injury cases...
Johnson Law Group
Known for medical malpractice...
Davis & Partners
Specializing in trucking accidents...
Built for Lawyers
Every word is bar-regulated in legal marketing. We know that.
Content is checked against your state's bar advertising rules before publication. No blanket approach — rules are applied per jurisdiction.
Nothing goes live without your explicit approval. You can veto or approve of any change the platform proposes.
CounselRank is not a black-box algorithm. Every change is logged and every recommendation explained.
Everything created through CounselRank belongs to you. Content, analytics and optimizations are exportable and belong to you. We're a tool, not a gatekeeper.
Pricing
80% of solo attorneys don't have a budget. That's who CounselRank is for
Everything you need to get found
Charged monthly. Cancel anytime.
The average legal SEO agency charges $3,000–$5,000/month with a 12-month lock-in. CounselRank delivers comparable output for $749/month with zero commitment
Free AI Visibility Audit
See whether ChatGPT recommends you, your Google Maps ranking, and how you compare to competitors.
We'll review your firm's AI visibility and respond within 24 hours with a detailed report and next steps.
FAQ
No. If you can log into email, you can use CounselRank. The platform handles all technical work — site structure, content optimization, GBP management. You just review and approve.
You keep everything. All content created, all optimizations made, all data collected — it's yours. We export everything to you in standard formats. No penalties, no holdbacks, no "transition fees."
Every content piece is screened against the advertising rules specific to your state bar. We maintain an updated database of state-by-state regulations covering claims, testimonials, specialization language, and disclaimers. You also review and approve all content before publication.
Google Business Profile improvements often show within 2–4 weeks. Organic search ranking improvements typically become visible within 2–3 months. AI search visibility varies but usually follows organic improvements within 4–8 weeks. We provide weekly reports so you can track progress from day one.
Each plan includes: content creation and optimization, Google Business Profile management, local keyword tracking, competitor monitoring, performance reporting, and compliance screening. Higher tiers add AI search optimization, review management, multi-location support, and dedicated account management.
Yes. CounselRank works with your existing website — we optimize what you have rather than forcing a migration. If you're working with other marketing efforts (referrals, ads, networking), CounselRank complements them by handling organic and AI search visibility.
No. Your data is used exclusively to optimize your firm's visibility. It is not shared with other users, sold to third parties, or used to train any AI models.
Get Started Today
Start with a free AI visibility check. Join for quality on-point legal SEO to sign clients you actually want.
No credit card required.